February 21, 2012

Krispy Kreme Changes

Posted to Area Attractions, Denise Haviland

For years one of my favorite “stops” along the Atlanta Highway is Krispy Kreme. I do not know about you, but my automobile manufacturer put a “Hot Donuts Now” sensor in my dash board. When that sign is flashing, the turn signal on the steering wheel automatically clicks on and away my car goes to the front of the donut shop before I know it! And to think, some people have a car that automatically parks itself….I did not have to pay an extra fee for my Krispy Kreme feature!

Well, that being said, I found out from my commercial broker, LeRoy McEntire, that he just brokered the renewal for that Krispy Kreme little-piece-of-heaven.

“Krispy Kreme was founded in the 1930’s in Winston Salem North Carolina, and I was given the enviable task of renewing their ground lease at the corner of Atlanta Hwy and Eastern Blvd in the free standing building in front of Plaza East.

Many people think renewing leases is a perfunctory process about as complicated as renewing your driver’s license. I maintain in today’s real estate world realistic Landlord’s, Shopping Center owner’s, and savvy business people have one important task these days… RETAIN YOUR TENANTS!

The Krispy Kreme in front of Plaza East has been in that location since the 1960’s. It is a rare opportunity in the retail leasing world to actually participate in history during the course of a deal, but in the course of the year long process of getting this deal done I felt as though I had been a part of the history of development along the Atlanta Highway corridor. In fact, I think it is a bit ironic that last week the city of Montgomery hosted a charrette concerning the Atlanta Highway all the way out to the Eastern Boulevard.”

Did I mention they are adding a drive through—HELLO! So all you folks coming out of Carol Villa, College Grove, Fox Hollow and other areas, remember—It will be a lot easier in the future to get a little bite of heaven from Krispy Kreme!

Posted by: Denise Haviland